Because for many, it’s actually a coping strategy for a nervous system in “freeze” ❄️.
When we feel overwhelmed, burnt out 😩, or afraid of failing, grabbing free resources or low-cost workshop replays feels safe.
It’s “low risk.”
It gives the illusion of progress — “I’m learning, I’m doing something” — but it doesn’t require real commitment.
And… here’s the biggest truth bomb 💥:
It also (temporarily) relieves anxiety without requiring REAL change.
It’s like having a donut for dinner 🍩 (comfort food/instant dopamine hit) without providing actual nutrition and sustainability long term.
Or signing up for a gym membership but never going consistently 🏋️.
The problem? Staying stuck in free mode keeps you spinning 🔄.
You end up with more information, but not more transformation.
Free resources are great for sparking ideas 💡.
But true change requires:
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Commitment + Follow Through — deciding that you’re ready and taking action consistently ✅
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Support — having someone guide you through the process to accelerate results 🤝
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Accountability — so you follow through even when resistance shows up (it will, naturally) 📌
In many of my Signature Programs, I teach a soulful way to lead consumers of content into paid programs organically 🌱.
So you’re not stuck in the “friend zone” of over-giving but never actually receiving…
For your potential clients, are they using freebie consumption as progress… or as a way to avoid taking the leap they really need?
Because the shift happens when you move from consuming ➡️ committing.
What have you seen in your business? 💭