Client Acquisition Made Easy: Utilizing Affiliate Partnerships to Scale
Let’s be real.
It costs time, money, and energy to acquire new clients.
A client needs to get to know, like, and trust you through repeated marketing efforts and points of connection. Ex: Reading a blog, watching a workshop/video, absorbing your content, etc.
In essence, you’re developing a relationship and connection with them over time. Just like dating! 😉
Client Acquisition Cost (CAC) = Cost of sales + marketing efforts divided by # of new clients acquired.
Say you spend $200 on Facebook ads, plus another 8 hours of your time creating and executing a launch strategy (8 hours of your time X your hourly rate.) Say it’s $2k total divided by 1 new client – your CAC is $1,000 per client.
What if instead, you created an affiliate partnership to take that entire top of the equation away…and instead pay that affiliate a percentage of the commission of the sale?
It would be a LOT less effort on your part.
So why not pay your affiliates well for their word-of-mouth referrals? Ex: On a $2k sale, give them 10% or $200.
I WANT to pay my affiliates well because it’s a way of me saying “THANK YOU” for the referral. It’s a way of showing my appreciation for their efforts.
It’s a win-win in my opinion.
What are your thoughts about this? Lmk in the comments
If you’re a Healer in Healthcare looking to scale your profitable healing business and transition to full-time entrepreneurship, I can help!
I help you release blocks like perfectionism, people pleasing, procrastination, and fear of failure…so that you can SHINE confidently when presenting yourself and thus, scale your profitable healing business.
For more resources, follow me here –
About Dr. Christina Fontana –
Dr. Christina Fontana, AKA The Pharmacist Coach®️, is an intuitive, rapid transformation business coach, pharmacist, and 5-time author. She is the leader and Founder of the Healers in Healthcare™ Movement, geared to empower pharmacy students and pharmacists to monetize your knowledge and own your confidence to scale your profitable and impactful healing business.
After graduating from St. John’s University in 2012, Dr. Christina went on to complete a PGY-1 Community Pharmacy Residency in Brooklyn, got certified as a health coach, and later moved into full-time entrepreneurship. She now blends science-based transformation, intuitive business coaching, and practical strategy to help her clients move from burnt out pharmacist to full-time entrepreneur!
For the last 11 years, Dr. Christina has been providing uplifting, transformational content through her YouTube videos, books, courses, programs, and retreats. Her mission is help pharmacists unlock their innate gifts to create value-based services that promote healing and positively impact patient outcomes.