Client Acquisition Made Easy: Utilizing Affiliate Partnerships to Scale
Let’s be real.
It costs time, money, and energy to acquire new clients.
A client needs to get to know, like, and trust you through repeated marketing efforts and points of connection. Ex: Reading a blog, watching a workshop/video, absorbing your content, etc.
In essence, you’re developing a relationship and connection with them over time. Just like dating! 😉
Client Acquisition Cost (CAC) = Cost of sales + marketing efforts divided by # of new clients acquired.
Say you spend $200 on Facebook ads, plus another 8 hours of your time creating and executing a launch strategy (8 hours of your time X your hourly rate.) Say it’s $2k total divided by 1 new client – your CAC is $1,000 per client.
What if instead, you created an affiliate partnership to take that entire top of the equation away…and instead pay that affiliate a percentage of the commission of the sale?
It would be a LOT less effort on your part.
So why not pay your affiliates well for their word-of-mouth referrals? Ex: On a $2k sale, give them 10% or $200.
I WANT to pay my affiliates well because it’s a way of me saying “THANK YOU” for the referral. It’s a way of showing my appreciation for their efforts.
It’s a win-win in my opinion.
What are your thoughts about this? Lmk in the comments
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🌟Bio for Dr. Christina Fontana – 🌟
Dr. Christina Fontana, AKA The Pharmacist Coach, is a pharmacist, holistic healer, rapid transformation business coach, speaker, and 5-time author. She helps spiritually-driven women to ‘Reignite Your Light’ and shine in your brilliance, confidence, and true essence.
She started her entrepreneurial journey 11 years ago being disempowered, homelessness, broke, with eating disorders, PTSD, and anxiety and has since transformed, turning her pain into purpose, empowering women all over the world to step into more purpose, power, and prosperity.
Over the last 11 years, Dr. Christina has been providing uplifting, transformational content through her Youtube videos, books, courses, programs, and Conferences. Her mission is to empower more healers and business owners unlock their innate gifts to create a domino effect of healing on the world.